START4.0 is a partner in the ARTOUR – Artificial Intelligence and Robotics for Tourism project, co-financed by the Interreg Italy-Maritime France Program, which aims to enhance cultural and environmental heritage through the adoption of emerging technologies in the tourism and culture sectors.
The project’s goal is to promote the use of artificial intelligence, robotics, and innovative digital tools to improve the accessibility, enjoyment, and promotion of cultural heritage, creating a cross-border ecosystem of shared skills and services between the regions of Liguria, Tuscany, Sardinia, Corsica, and Provence-Alpes-Côte d’Azur.
Within the framework of ARTOUR, START4.0 is providing its expertise to support cultural and tourism businesses in the digital transition, offering technological consulting, training programs, and innovation support. The project also involves the development and testing of prototype solutions that combine culture, creativity, and advanced technologies, with a view to sustainability and competitiveness.
With its participation in ARTOUR, START4.0 strengthens its commitment to the dissemination of safe and secure technologies. sustainable also in the cultural sector, contributing to the growth of a smarter, more digital and future-oriented tourism.”