With the ARTOUR Project, START 4.0 supports the expression of interest for innovation services based on artificial intelligence and robotics for tourism and cultural enterprises
The ARTOUR Project expression of interest is now open for the activation of innovation services dedicated to tourism and cultural enterprises, offering a strategic opportunity for micro, small and medium-sized enterprises interested in starting structured digital transformation pathways through advanced technologies such as artificial intelligence and robotics.
The ARTOUR Project – Artificial Intelligence and Robotics for Tourism, funded under the Interreg Italy–France Maritime Programme, aims to strengthen the competitiveness of tourism and cultural enterprises by providing access to free, high-value innovation services designed to accelerate technology adoption and support sustainable digital growth.
ARTOUR Project innovation services supporting digital transformation for tourism and cultural enterprises
Through the ARTOUR Project expression of interest, tourism and cultural enterprises can access a portfolio of innovation services designed to support the adoption of emerging technologies and enable concrete digital transformation initiatives.
The main innovation services of the ARTOUR Project include:
- technology assessment and innovation orientation;
- feasibility studies for digital solutions;
- training activities on artificial intelligence and robotics;
- development of proof of concepts (PoC);
- Cyber & AI compliance evaluation;
- test-before-invest services for digital technology adoption.
These innovation services provided within the ARTOUR Project are fully funded for selected enterprises and represent a concrete opportunity to experiment with advanced digital technologies and strengthen innovation capabilities.
START 4.0 partner of the ARTOUR Project supporting innovation services for tourism and cultural enterprises
START 4.0 participates in the ARTOUR Project as a partner within a cross-border innovation ecosystem involving research centres, competence centres and technology transfer actors from Italy and France, contributing to the delivery of innovation services based on artificial intelligence and robotics.
Within the ARTOUR Project, START 4.0 supports tourism and cultural enterprises by providing access to advanced technological infrastructures, specialised expertise and structured innovation pathways aligned with its mission of promoting secure and sustainable digital transformation for Italian enterprises.
ARTOUR Project expression of interest: an opportunity for tourism and cultural enterprises
Participating in the ARTOUR Project expression of interest allows tourism and cultural enterprises to:
- access specialised innovation services;
- experiment with artificial intelligence and robotics solutions;
- join a cross-border innovation ecosystem;
- develop international collaboration opportunities;
- prepare for future innovation calls and research programmes.
The ARTOUR Project represents a concrete opportunity to strengthen competitiveness through the adoption of advanced digital technologies and innovative service models tailored to tourism and cultural enterprises.
ARTOUR Project: how to apply for the expression of interest
Tourism and cultural enterprises located within the Interreg Italy–France Maritime Programme territories can apply to the ARTOUR Project expression of interest and access the ARTOUR Project innovation services provided by the international partnership.
Thanks to START 4.0’s involvement in the ARTOUR Project, participating enterprises can start a structured pathway toward digital transformation by leveraging artificial intelligence, robotics and advanced innovation services to enhance products, services and operational processes.